Life Insurance Leads 2

Now that you've started to realize how powerful the internet is for generating life insurance leads based on our last article about email marketing, lets talk about another method to generate life insurance leads. In our last article we laid out the groundwork for setting up a website using Blogger to capture contact information and building potential customer lists. Now that you have a website set up, you can use it many different ways to generate life insurance leads. The method that we will be discussing today details how article marketing can be used. Before we start, please note that all of the methods we discuss on this site can be used independently or in combination as an overall strategy for to get life insurance leads.

Life Insurance Leads: Article Marketing

You've no doubt come across article directories before as some of the more popular ones rank highly for certain terms in the search engines. Ezine articles is probably the largest, however there are thousands of article directories on the internet. Article directories work in the following manner:

  • Anyone can submit an article on almost any topic to the article directory (typically the purpose of the article is to promote something)
  • At the bottom of the article, the author will include information and links about themselves or the product or service they want to promote
  • Once submitted the article is reviewed by owner/editor of the article directory to ensure it complies with the terms of service
  • By submitting the article the author relinquishes any rights to the article and it can be reprinted by anyone for free however the information/links at the bottom of the article must stay intact
Article marketing provides a benefit to all parties that are involved. The author/writer (in this case you) receives exposure for the service/product they are promoting, the article directory grows their database of articles, and webmasters without time to write articles have free access to large databases of free articles.

So now you're thinking "Ok, so I have to spend the time to write articles and submit them to the different directories". You can definately do that if writing is a skill you possess or enjoy or you can follow the "easier" way by using the method we outline below (see a pattern developing? We will give you the step by step process to get you started!).

Rather than writing your own articles from scratch, which can be difficult and time consuming, we suggest you find at least 10 articles relevant to life insurance. Rewrite the articles by changing at least 50% of it. You can determine how different the article is by using CopyScape which compares your article to articles across the entire internet and determines how different it is. Once you've done this for each of your articles you can start submitting the articles to the different article directories. Now, we're not going to lie to you, this can be a very time consuming process. We like to use Article Marketer's premium service (costs $30/month) to submit your article to over 4000 sites. Article Marketer also has a free service where you can submit your artilces to 29 sites. Its up to you if you want to spend the money or not, however the value should speak for itself. The key here is that if your article is submitted to over 4000 sites and then gets used by a number of webmasters, you can generate hundreds or even thousands of links back to your website, which, in turn will develop into many life insurance leads.

Article marketing is a proven method of generating life insurance leads and can be very effective based on how many articles you submit and the number of directories you submit to.

Stay tuned for more methods to generate life insurance leads using online methods.

Life Insurance Leads

You've likely come to this site from a search engine looking for life insurance leads. What this site aims to provide is a practical guide to obtaining life insurance leads. Whether your new to the life insurance industry or a seasoned veteran, the key to being successful is continuously generating new life insurance leads that can covert into life insurance sales.

There are many strategies for generating life insurance leads, from traditional lead generation using print or telemarketing to using internet channels to develop leads. The primary focus of this website is to outline the many avenues available for life insurance lead generation using online marketing strategies. The following are the different strategies that you can use to assist in developing life insurance leads:

  • Email Marketing
  • Article Marketing
  • Cost Per Click Advertising
  • Cost Per Lead Advertising
  • Cost Per Action Advertising
  • Cost Per Impression
It is important to note setting up a website is important to most of the life insurance lead generation strategies above. Now you might be thinking, "Hold on a second, I don't know anything about how to set up a website!". Don't worry, there are many easy to use and free services out there to help you out. I like to use Google's Blogger (in fact this site is set up using Blogger) because it free and very intuitive to set up and use.

Now enough with the website stuff, lets get into developing life insurance leads. For the sake of organization and focus, we will break up the different online life insurance lead strategies in to different articles. This one will focus on generating life insurance leads using email marketing.

Life Insurance Leads: Email Marketing

Email marketing is using an email list to market your life insurance products in the hopes of generating new leads. There are two ways of obtaining an email list: buying/renting a list from an email marketer or marketing company; or setting up a web site to gather email addresses from potential customers. The two methods are almost complete opposites as the first requires much less effort however can be much more expensive, while the second requires a lot of effort but can be carried out with very little (or no) cost.

The first option, buying or renting an email list, is relatively straight forward however can be increasingly costly depending on how many life insurance leads you would like to develop. To increase sales conversion rates, email lists that are targeted to life insurance products are very important, however the better targeted the list, the higher the cost. To find sources of email lists, you should contact insurance industry magazines, websites and newsletters as they will have access to email lists of very targeted potential customers for you to market directly to. The only drawback to purchasing/renting an email list is that it may have been purchased/rented by other life insurance agents. The leads have already been contacted directly by someone else. If this is the case, conversion rates will decrease significantly (email marketing conversion rates are low to begin with - typically in the 1% to 2% range).

The second option, generate targeted life insurance leads by setting up a website, takes longer to establish however has minimal (to no) cost and more long term potential.

We won't spend a lot of time discussing the process of setting up a website as this has been documented extensively on the internet, however we will suggest you use Google's Blogger system to set up your website. Detailed instructions on how to set up a website using Blogger can be found either at or here.

Once you have a web site (in this case you really only need one web page) established using Blogger, you will need to do a few things to start capturing life insurance leads. The easiest way to capture life insurance leads (email and possibly other contact information) is to give something of value away for free.

Who doesn't like receiving something for free?

Now you're probably thinking, what can I give away for free that will entice someone to enter their contact details? The answer to this question is a lot easier than you think. Rather than detailing different methods, we'll do some of the initial work for you in the following steps:
  1. Go to this website
  2. Aggregate the articles into an information guide on Insurance (make sure to follow the terms of use at the top of the page). Something like "A Buyers Guide To Life Insurance".
  3. PDF the guide
  4. Set up a sales page using Blogger (you can skip the bonus and ordering steps - given your product is free, the only thing you will need is to capture the life insurance lead name email address. This can be done easily in Blogger by directing the lead to comment on your page requesting a free copy of the Insurance Guide. The life insurance leads email will be sent to your email (the one you specify in Blogger) and you've now captured a lead that you can use to sell your life insurance products.
The best part of using this method to capture life insurance leads is that you are building your own email list which can be used over and over again to market products to. This is one of many ways to use the internet to generate life insurance leads.

We hope you found this article informative in assisting you to develop life insurance leads. Stay tuned for further articles on generating life insurance leads using online marketing. In the meantime start generating life insurance leads with the email marketing method!